معاصر اُردو افسانے میں صار فی رُ جحانات کا مطالعہ

A Study of Consumerism in Contemporary Urdu Short Story

Abstract

Consumerism is a legacy of the corporate era that has impacted not just individuals but society as a whole. The fast movement of science and technology has crushed old social values. Social values have completely changed now a days. Urdu short story has always reflected both the tradition of social values and the changes within them. The negative effects of consumerism on society have been specifically addressed in Urdu short story, aiming to inform readers about the implications of consumerism. This paper presents a study of consumer society in the works of selected contemporary Urdu short story writers۔

References in Roman Script:

1. Muhammad Hamid Shahid, Dahshat Mein Mohabbat, Book Corner, Jhelum, 2015, p: 32
2. Hamid Siraj, Bakhiyah Gari, Al-Fateh Publications, Rawalpindi, 2013, p: 131
3. Hamid Siraj, Bakhiyah Gari, p:107
4. Hamid Siraj, Waqt Ki Fasil, Porab Academy, Islamabad, 2009, 2nd ed., p. 25
5. Hamid Siraj, Bakhiyah Gari, p: 131-132
6. Muhammad Hamid Shahid, Dahshat Mein Mohabbat, p: 133
7. Mubeen Mirza, Khauf Ke Aasman Tale, Academy Baziyaft, Karachi, 2004, p: 31
8. https://www.rekhta.org/stories/parchhaiin-rafaaqat-hayaat-stories
9. https://www.rekhta.org/stories/gulaan-ki-sargoshiyan-rifaaqat-hayaat-manto
10. Hamid Siraj, Baraye Farokht, Porab Academy, Islamabad, 2009, 2nd ed., p: 33
11. Hamid Siraj, Bakhiyah Gari, p:131
12. Hamid Siraj, Waqt Ki Fasil, p: 92
13. https://www.rekhta.org/stories/indoneshi-ciggrate-rafaaqat-hayaat-stories

14. Muhammad Hamid Shahid, Dahshat Mein Mohabbat, p: 97
15. Ibid, p: 134
16. Ibid, p: 136-137
17. Mubeen Mirza, Khauf Ke Aasman Tale, p: 42
18. Ibid, p: 67
19. Hamid Siraj, Bakhiyah Gari, p: 79
20. Ibid, p:132
21. Ibid, p:132
22. Muhammad Hamid Shahid, Dahshat Mein Mohabbat, p: 72
23. https://www.rekhta.org/stories/chirya-mulk-rafaaqat-hayaat-stories
24. Muhammad Hamid Shahid, Dahshat Mein Mohabbat, p:72
25. Mubeen Mirza, Khauf Ke Aasman Tale, p:33